Born into a humble family, Yeni Evitasari carried big dreams from an early age—to create something meaningful, leave a legacy, and give back to the earth. Her deep love of nature and her belief that success should be measured not just in profit but in impact, became the foundation of everything she built.

Her career has been dynamic and diverse. She began as an educator, where she discovered the power of guiding and empowering others. Later, she expanded into the mental health industry, supporting international communities in maintaining emotional well-being. With her strong sales acumen, she also thrived as a successful Sales Manager in the international wellness industry. These experiences shaped her into a leader who understands people deeply, connects across industries, and blends empathy with business strength.

Out of this journey, Cinta Hutan Group (PT. Cinta Hutan Indonesia) was born—a company with a purpose far greater than profit. Beyond providing commodities, the organization channels its resources into reforestation projects, environmental education, and forest protection patrols. Every initiative reflects Yeni’s conviction that business should heal, uplift, and empower—not just generate revenue.

Through Cinta Hutan, Yeni continues her mission: to honor her roots, to restore balance with nature, and to leave a lasting legacy of hope and impact for generations to come.